Imc for Samsung Galaxy

Apple Phone already created a boom relied, immediately it is time for smart tablets to take over the boom. Well-known companies such as Apple and Samsung nominate already launched tablets called pad and galaxy Tab and they have become very popular with pile and are getting to a greater extent popular. As Samsung is already known as one of the top electronic devices providers, customer awareness AT ten Drank Is relatively enlarger tan toner competitors, however, the merchandising team provides MIMIC plan throughout the report to gain more than customer awareness and sales.Samsung targets its main target merchandise to 15 to 50 year old middle to high income genuineness, women or students who are broadly early adopters and want to try new high-tech products. The estimated target market size is approximately 10,048,226. It is true that still Apple pad is tyrannic the tablet market by 75% and Samsung Galaxy Tab follows close acquiring 22%, however, Galaxy Tab is closing the gap sidereal day by day. As Galaxy Tab is a little cheaper than pad, people who are price sensitive would prefer Galaxy Tab to pad.Samsung aims to growth more than 25% of the tablet market by the end of march 2012, and increase customer awareness towards Galaxy Tab 2 from 55% to 75% by the first quarter of 2012. Samsung is going to use unlike media tools to promote the product through period 1 to 3 from kinfolk 2011 to March 2012. See below In the period 1, for the whole calendar month of September before the relax of the product, on the Youth site Galaxy Tab leave behind be broadcast worldwide.The next period, on the release day, 10 Bentley cars with pictures of Galaxy Tab 2 will be streak around HCI to catch peoples attention. Then for the next few days happy draws will be held in every Samsung retail store in HCI, customers who buy Galaxy Tab 2 get a lot to win a trip to Korea, Samsung mobile phones and other electronic devices. Samsung plans to tug Galaxy Tab 2 as online banner on diverse popular websites, on TV commercials, magazines and billboards. Samsung also uses celebrity brand endorsers, Mr.. lay in Mini and Ms.Than Hang, to promote the product and to change consumer perception. Furthermore, Samsung intends to have brand endorsers from Korea, dingdong Bang Shin Gig and You-An Kim, to hold autograph sessions at Vinson warmness and Diamond Plaza. Samsung is planning to have autograph session not save to increase customer awareness but also to promote the tablet. In the period 3, Samsung is aiming to sponsor Than Hang to have music video and also from 8 February to 8 March a festival called Where the love begins will be held to encourage more customers to purchase the product.